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Mobile coupon guidelines from MMA hope to make it easier to track ROI

Published on March 8, 2013 By Chantal Tode

With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.

Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Published on October 11, 2011 By Staff reports

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

MMA updates guidelines for cross-carrier mobile content

Published on April 28, 2010 By PPAdmin

The  Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile services such as text messaging, multimedia messaging, short code programs, interactive voice response and mobile Web. The new 5.0 guidelines  outline acceptable and unacceptable practices for all players in [...]