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The QR code experiment at the Harvard campus – Mobile Marketer – Columns

Published on November 23, 2010 By PPAdmin

  Maybe you have seen QR codes before but never activated one, maybe you have never seen one, or maybe you are in advertising and you think they are already passé. In the advertising world, we are all myopic. Because QR codes are becoming more and more a part of our conversation, we forget that [...]

Toys R Us targets higher holiday sales with bar code coupons, SMS alerts – Mobile Commerce Daily – Database/CRM

Published on November 22, 2010 By PPAdmin

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale. The bar code scanning technology has been adopted in Toys “R” Us and Babies “R” Us stores across the country. The retailer has also launched it “R” mobile messaging [...]

Mobile Commerce Daily » SMS essential to increase customer loyalty, drive brand awareness: mBlox » Print

Published on November 20, 2010 By PPAdmin

Aggregator and mobile transaction network mBlox Inc.’s consumer research revealed almost 90 percent of consumers prefer multichannel options for interacting with businesses, with SMS topping the list. The survey shows that businesses should include SMS and other communication methods to reach consumers in regards to appointment reminders, payment reminders and coupons to improve customer loyalty [...]

Mobile Commerce Daily » SMS case study – Canyon Country Car Wash » Print

Published on November 19, 2010 By PPAdmin

Canyon Country Car Wash has used viral marketing to keep the momentum going and spread the word on car washes. The company put up a large sign in front of the car wash so kids can see it as they are heading home from school or work. Canyon Country informs each customer about mobile coupons [...]

Mobile Commerce Daily » Virgin places mobile coupons at center of new gym customer marketing campaign » Print

Published on November 17, 2010 By PPAdmin

Consumers can text in a keyword to a short code, for example OOMPH or VIRGINACTIVE to 60040, to receive a free day-long gym pass. Mobile vouchers represent an effective additional marketing channel for retailers and other consumer facing brands, while also being an easy-to-understand and intuitive mechanism for consumers themselves, who are comfortable responding to [...]