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Seventy-Two Percent of Consumers Want Text Message Coupons

Published on July 8, 2010 By PPAdmin

  InsightExpress, a mobile research firm, has come out with some great data on the text message marketing industry, specifically addressing text message coupons and mobile coupons and their usage in the retail market.  It shows that unlike traditional stereotypes, men are more apt to use their mobile device to research products, but more importantly, [...]

Worldwide mobile subscriptions to exceed 5B by year-end: study – Mobile Marketer – Research

Published on July 5, 2010 By PPAdmin

Worldwide mobile subscriptions to exceed 5B by year-end: study – Mobile Marketer – Research. This article just reinforces the fact that mobile device usage is growing rapidly and is a medium in which small business need to begin advertising or they will be overshadowed by the large companies. Our text message marketing application and service [...]

Rite Aid, NHL’s Blackhawks tap SMS to drive sales

Published on June 14, 2010 By PPAdmin

NEW YORK – Case studies at the Mobile Marketing Association’s Mobile Marketing Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing. With executives from mobile marketing company Vibes Media and mobile service provider/aggregator Sybase 365, the “Building Your Brand Through Mobile Marketing” track featured [...]

AT&T decision to end unlimited data plans threatens mobile content consumption

Published on June 3, 2010 By PPAdmin

If competing carriers follow AT&T’s lead and phase out unlimited data plans, the consumption of paid and ad-supported mobile content may be affected. AT&T spun its new wireless data plans as geared toward making it “more affordable for more people to enjoy the benefits of the mobile Internet,” but the move is clearly about reigning [...]

Five trends driving mobile marketing and commerce this year

Published on May 7, 2010 By PPAdmin

Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item. Indeed, the more controversy that the Apple CEO stirs, the higher the ratings for mobile content, marketing and commerce. Apple’s growing dominance of mobile, and its attempts to turn its niche market into mass, will shape [...]