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Americans want to move toward an opt-in paradigm: panelist – Mobile Marketer – Legal/privacy

Published on July 2, 2010 By PPAdmin

An excellent article outlining the legalities of using text message marketing to advertise your business.  This outlines what we are telling folks all the time — you have to have an opt-in audience (or at least an existing business relationship) in order to advertise via text. Americans want to move toward an opt-in paradigm: panelist [...]

U.S. Supreme Court finds employer review of personal text messages reasonable

Published on June 24, 2010 By PPAdmin

Katharine Parker is co-head of the employment law counseling group at Proskauer By Katharine Parker, Kristen J. Mathews and Gregory J. Couillou On June 17, in a decision authored by Justice Anthony Kennedy, the U.S. Supreme Court unanimously overturned a decision by the U.S. Court of Appeals for the Ninth Circuit in a case involving [...]

MMA updates guidelines for cross-carrier mobile content

Published on April 28, 2010 By PPAdmin

The  Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile services such as text messaging, multimedia messaging, short code programs, interactive voice response and mobile Web. The new 5.0 guidelines  outline acceptable and unacceptable practices for all players in [...]