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Why retailers should engage customers throughout their entire shopping experience

Published on September 22, 2011 By a MCD columnist

By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

Have mobile coupons finally come of age?

Published on September 15, 2011 By a MCD columnist

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

15pc of Black Friday searches will be done on mobile: Google

Published on September 6, 2011 By Lauren Johnson

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices.

Digby’s Dave Sikora on why retailers must embrace mcommerce – and fast

Published on August 26, 2011 By Mickey Alam Khan

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

Sears breaks socially enhanced back-to-school mobile effort – Mobile Marketer – Advertising

Published on August 14, 2010 By PPAdmin

This is a good article on how retailers can use short codes and SMS marketing to help increase customer awareness and interaction. Sears breaks socially enhanced back-to-school mobile effort – Mobile Marketer – Advertising. Contact us today, or take a free trial of our software, and we can help you get a turnkey mobile marketing [...]