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5 factors to consider before entering mobile commerce

Published on April 16, 2013 By a MCD columnist

Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.

Driving retail revenue through mobile apps

Published on December 26, 2012 By a MCD columnist

Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.

Retailers turn to push messaging to reach holiday shoppers

Published on December 20, 2012 By a MCD columnist

Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience.

Why retailers should engage customers throughout their entire shopping experience

Published on September 22, 2011 By a MCD columnist

By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

Have mobile coupons finally come of age?

Published on September 15, 2011 By a MCD columnist

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?