SMS is providing opportunities for businesses of all kinds to both extend their reach to the mobile phone, as well as move consumers from one mobile channel to another. When well implemented, SMS reminds customers about what is important to them, no matter where they are or what they are doing. It is key to a [...]
In working toward maximizing my Internet exposure, I have found three key tools that allow me to work toward optimizing my site and distribute my information to the multitude of social networks and key search engines.
Due to the recessionary environment, consumers have been willing to forgo their favorite brands to cut household costs. Mobile represents a new access point for brand engagement and marketing opportunities. There has been a clear willingness to “trade down” to lower-priced brands over the past two years. According to research by comScore a decline in [...]
With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next big thing in mobile marketing to succeed, operators and experts say. Many restaurateurs praise the simplicity and high return on investment of text [...]
NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist. Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobileâ€”Exploring the Metrics” panel. He asked the panelists questions such as “What are the tools and metrics used to justify brands expanding into mobile?”, “Can we apply the same [...]