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Mobile’s share of digital advertising to quadruple over next four years: Borrell exec – Mobile Marketer – Research

Published on March 8, 2011 By PPAdmin

While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference. As mobile as a whole grows, local advertisers will drive much of that growth. Borrell projects that local mobile advertising will grow on [...]

SMS Text Message Affiliate Program Launched by Pocket-Promo

Published on March 3, 2011 By PPAdmin

Pocket-Promo Launches an SMS Text Message Marketing Affiliate Program Pocket-Promo LLC is pleased to announce the launch of its affiliate program. “Our reputation is vital to us, and we strive to partner with industry leaders that will provide unparalleled products and services,” said Jeffrey Arnold, industry expert and President at Pocket-Promo.  “Our text message marketing [...]

SMS key factor in successful mobile holiday campaign execution: Simon Malls exec – Mobile Marketer – Webinars

Published on March 1, 2011 By PPAdmin

A Simon Malls executive said that SMS plays a key role in the company’s overall initiatives with more than half of its online subscribers opting into the company’s mobile club. During the “Holiday Mobile Marketing: Lessons Learned, Surprises and Best Practice for 2011” webinar, panelists discussed how the 2010 holiday season marked a turning point [...]

SMS marketing lesson: One bad apple can spoil the bunch – Mobile Marketer – Legal/privacy

Published on March 1, 2011 By PPAdmin

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules? The FTC has filed an action in federal court seeking to shut [...]

Smartphones now used by 1 in 4 US mobile subscribers – Mobile Marketer – Research

Published on February 18, 2011 By PPAdmin

Mobile Usage Is On The Rise

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.