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Julep taps SMS to drive loyalty, sales

Published on March 19, 2013 By Rimma Kats

Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.

Macy’s links mobile and TV for real-time engagement

Published on March 12, 2013 By Lauren Johnson

Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.

Teen Cancer America ties live events with mobile to trigger donations

Published on December 24, 2012 By Lauren Johnson

Teen Cancer America is targeting British rock band The Who fans with a new mobile initiative to drive donations.

How to create effective iPhone-targeted SMS campaigns – Mobile Marketer

Published on December 10, 2012 By Staff reports

Mobile Marketer today – How to create effective iPhone-targeted SMS campaigns; Smart devices transform B2B marketing: OgilvyOne.

Avenue enhances mobile efforts via RMM

Published on November 28, 2012 By Lauren Johnson

Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.