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Americans want to move toward an opt-in paradigm: panelist – Mobile Marketer – Legal/privacy

Published on July 2, 2010 By PPAdmin

An excellent article outlining the legalities of using text message marketing to advertise your business.  This outlines what we are telling folks all the time — you have to have an opt-in audience (or at least an existing business relationship) in order to advertise via text. Americans want to move toward an opt-in paradigm: panelist [...]

U.S. Supreme Court finds employer review of personal text messages reasonable

Published on June 24, 2010 By PPAdmin

Katharine Parker is co-head of the employment law counseling group at Proskauer By Katharine Parker, Kristen J. Mathews and Gregory J. Couillou On June 17, in a decision authored by Justice Anthony Kennedy, the U.S. Supreme Court unanimously overturned a decision by the U.S. Court of Appeals for the Ninth Circuit in a case involving [...]

Another court rules text messaging is subject to the TCPA

Published on May 14, 2010 By PPAdmin

Businesses desiring to conduct text marketing campaigns need to be aware that a growing number of courts are agreeing with the position of the Federal Communications Commission (FCC) that text messages are “calls” subject to the restrictions of the Telephone Consumer Protection Act (TCPA). Accordingly, businesses should ensure that they have the necessary consent from [...]

Calls to Current Customers are not “Telephone Solicitations” under the TCPA, FCC Says : Telecom Law Monitor

Published on April 23, 2010 By PPAdmin

Even though this blog covers telecom litigation and enforcement, this is the first post about a formal complaint brought before the FCC.  Among the reasons are that the FCC does not handle many formal complaints these days (it had only 10 docketed cases in all of 2009), and decisions on the merits are few and [...]

Mobile Marketing – Legal Dos & Don’ts

Published on April 23, 2010 By PPAdmin

The Burton US Open 2010 Snowboarding tournament featured, in addition to exciting action in the halfpipe and on the slopestyle course, a host of mobile marketing activities. Fans could watch live streaming video of the event on their mobile device by going to Go211′s mobile website and they could enter the Corona Extra Burton U.S. [...]