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Want to contact a teenager? Text them!

Published on May 7, 2010 By PPAdmin

This is an excellent data source outlining mobile phone and text message usage by today’s teenagers.  The bottom line is … if you want to communicate with a teenager, text them! As a business owner, if you want to sell to a teenager … text them! The mobile phone has become the favored communication hub [...]

Another court holds that text messages could violate the TCPA

Published on April 22, 2010 By PPAdmin

In a post last month, we noted that a Chicago court had held that SMS messages that are sent to a consumer without the consumer’s consent could violate the Telephone Consumer Protection Act (the “TCPA”). Since then, another court has come to the same conclusion. In the most recent case, Twentieth Century Fox sent text [...]

U.S. Mobile Subscriber Market Share – January 2010 – comScore report

Published on April 5, 2010 By PPAdmin

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as popular activities and content accessed via the subscriber’s primary mobile phone. The January report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.

Great Ways to Use SMS Text Messaging

Published on March 17, 2010 By PPAdmin

Text message marketing is hot. Here are some creative ways that innovative companies are using mobile text message marketing/SMS marketing to increase business with their opt-in clients.