Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Teen Cancer America is targeting British rock band The Who fans with a new mobile initiative to drive donations.
Mobile Marketer today – How to create effective iPhone-targeted SMS campaigns; Smart devices transform B2B marketing: OgilvyOne.
Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.