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Steve Madden tests MMS as discovery and purchase mechanism – Mobile Marketer – Messaging

Published on November 21, 2010 By PPAdmin

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. [...]

Mobile Commerce Daily » SMS essential to increase customer loyalty, drive brand awareness: mBlox » Print

Published on November 20, 2010 By PPAdmin

Aggregator and mobile transaction network mBlox Inc.’s consumer research revealed almost 90 percent of consumers prefer multichannel options for interacting with businesses, with SMS topping the list. The survey shows that businesses should include SMS and other communication methods to reach consumers in regards to appointment reminders, payment reminders and coupons to improve customer loyalty [...]

Mobile Commerce Daily » SMS case study – Canyon Country Car Wash » Print

Published on November 19, 2010 By PPAdmin

Canyon Country Car Wash has used viral marketing to keep the momentum going and spread the word on car washes. The company put up a large sign in front of the car wash so kids can see it as they are heading home from school or work. Canyon Country informs each customer about mobile coupons [...]

Madison Square Garden ramps up mobile marketing initiatives – Mobile Marketer – Messaging

Published on November 18, 2010 By PPAdmin

MSG incorporate a variety of text-messaging campaigns to create a participatory audience experience, including text-to-win promotions, text-to-vote polls and surveys, and text-to-screen. To enhance the audience experience via the mobile device before, during, post-event, [the service provider] will provide MSG with a set of mobile and SMS marketing tools to create integrated, multichannel mobile marketing [...]

How to optimize SMS campaigns – Mobile Marketer – Columns

Published on November 17, 2010 By PPAdmin

Excerpt from the article: 1. Ninety-eight percent of SMS are opened and responded to within 60 minutes versus only 5 percent of emails that are opened 2. Only 10 percent of SMS are unsolicited versus over 90 percent of emails 3. In the United States alone, roughly 300 billion text messages were sent in 2007; [...]