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Steps to take while envisioning a mobile presence

Published on May 21, 2013 By JeffArnold

May 21, 2013 Jen OBrien is integration director at Manifest Digital By Jen OBrien This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence. The goal is to provide best practices in designing and developing a successful mobile presence. I [...]

Saks drives store traffic with geo-targeted mobile ad

Published on May 21, 2013 By JeffArnold

By Staff reports May 21, 2013 Saks mobile banner ad LVMH, Herms leave behind friendly feud with new legal developments French newspaper Le Mondes article based on an AMF report that LVMH Mot Hennessy Louis Vuittons stake acquisition in Herms is far from friendly could fuel the fire between two of the most powerful luxury [...]

HTC touts unique smartphone features via mobile advertising

Published on May 21, 2013 By JeffArnold

By Lauren Johnson May 21, 2013 HTC is running a mobile advertising campaign to show consumers some of the unique features of the HTC One. HTC is using a variety of mobile advertising units to promote its products on mobile sites including Rolling Stone and Billboard. HTC and Airwave OMD worked with Kargo on this [...]

Seamless, GrubHub merge to create mobile ordering powerhouse

Published on May 21, 2013 By JeffArnold

By Staff reports May 21, 2013 Please click here to sign up for Mobile Commerce Daily for free Seamless, GrubHub merge to create mobile ordering powerhouse Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the [...]

Paramount Pictures taps NFC to deliver exclusive Star Trek content in airports

Published on May 21, 2013 By JeffArnold

By Chantal Tode May 21, 2013 Paramount Pictures is making it easier for airport visitors to access exclusive Star Trek content by tapping their smartphones on out-of-home displays. Because the effort uses NFC technology, users in several airports across the country can simply tap their smartphones on the airport display to easily access exclusive mobile [...]