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Mobile upsets TV in Super Bowl marketing showdown

Published on February 6, 2012 By JeffArnold

By Chantal Tode February 4, 2012 Pepsi partnered with IntoNow for a Super Bowl second screen experience Brands such as Chevy and Pepsi scored their own touchdowns during yesterdays Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the [...]

Mobile-optimized luxury automaker sites allow integration with other mobile marketing

Published on February 6, 2012 By JeffArnold

By Staff reports February 6, 2012 Lexus optimized site Please click here to subscribe to Luxury Daily for freeMobile-optimized luxury automaker sites allow integration with other mobile marketingPerhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages. Please click [...]

Mobile-optimized luxury automaker sites allow integration with other mobile marketing

Published on February 6, 2012 By JeffArnold

By Staff reports February 6, 2012 Lexus optimized site Please click here to subscribe to Luxury Daily for freeMobile-optimized luxury automaker sites allow integration with other mobile marketingPerhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages. Please click [...]

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published on February 6, 2012 By JeffArnold

By Rimma Kats February 6, 2012 Wonderstruck Taylor Swift has partnered with Macys to promote Taylor Swift’s debut fragrance via a new campaign that includes a mobile augmented reality application.The Taylor Swift Wonderstruck app lets Taylor Swift fans take an augmented reality photo with the singer via their mobile devices. The app was developed by [...]

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published on February 6, 2012 By JeffArnold

By Rimma Kats February 6, 2012 Wonderstruck Taylor Swift has partnered with Macys to promote Taylor Swift’s debut fragrance via a new campaign that includes a mobile augmented reality application.The Taylor Swift Wonderstruck app lets Taylor Swift fans take an augmented reality photo with the singer via their mobile devices. The app was developed by [...]