May 10
10
Text Message Coupons Are Big For Customer Loyalty and a Great Way For Businesses to Go Green
More and more business owners are going mobile and utilizing text message and mobile marketing for customer loyalty and product updates. They acknowledge that the low redemption rate of Paper Coupons is a wasteful use of natural resources. This is why Mobile Coupons, which can generate as high as a 20% redemption rate, is a more desirable and sustainable alternative. This is not only a very effective marketing tool, but more importantly, a step to a Greener environment.
If people disregard a paper coupon sent to them in the mail it’s just tossed in the trash and dumped in a landfill. How about a mobile coupon? Since it’s said that 85% of Americans own a mobile phone, this is a viable solution. If someone wants to disregard a text coupon they simply delete.
Better yet, along with a multitude of other reasons, now businesses can influence their customers’ decisions instantly and at a much lower cost than print. Not to mention text messages have a 95% read rate. We all know customers are looking to save any way they can. Now, they can simply opt-in (by sending a one time text) to receive coupons directly to their mobile phone from that business. No longer do customers have to think twice about purchasing because they left their coupon home or never printed it out from the website. Therefore, direct marketing remains effective and valuable natural resources are being saved.
Every business should be more Eco friendly and have some sort of GREEN incorporated in one area or more. Imagine how many trees would be saved if a few million businesses send out SMS coupons (just to existing customers) instead of paper.
Original article by Jeff DeMeo is here.
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